Alloy Personal Training
Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best. Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 93%. So instead of constantly selling memberships, your 2-4 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.
Your franchise match score
Fitness
Brand super powers
Industry-leading client retention means minimal churn
Consumer facing phone application
Pandemic resistant
Training programs are available remote
Brand highlights
- CEO
- Headquarters2500 Old Alabama Road, Suite 24, Roswell, GA, 30076
- Year founded1992
- Year started franchising2019
- IndustryFitness
- Locations open77 (+74 last three years)
Statistics & metrics
- Investment range$298,650 - $541,120
- Franchise fee$60,000
- Royalty7
- Brand fund2
- Required Liquid Capital$175,000
- Required Net Worth$450,000
Learn more about the Fitness industry:
The fitness industry includes gyms, yoga studios, and personal training franchises. With a growing focus on health and wellness, this sector offers opportunities to help others achieve their fitness goals.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-21
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Alloy Personal Training, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Alloy Personal Training's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Alloy Personal Training, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Alloy Personal Training franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Alloy Personal Training provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 77 |
| Franchise locations | 76 |
| Corporate locations | 1 |
System growth over time
FAQs
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