Waterloo Turf
Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
Your franchise match score
Home Services
Brand super powers
Vibrant Lifestyle Brand
Low Upfront Investment and Overhead
Experienced Leadership Team in Turf and Franchising
Legislative Tailwinds due to Water Conservation Policies
Both High-Ticket Project Based Revenue and Recurring Income
Brand highlights
- CEOTim Lovett
- Headquarters11701 Bee Caves Road, Austin, TX, 78734
- Year founded2021
- Year started franchising2024
- IndustryHome Services
- Locations open5 (+2 last three years)
Statistics & metrics
- Investment range$106,300 - $151,500
- Franchise fee$59,000
- Royalty4-6%
- Brand fund2%
- Required Liquid Capital$60,000
- Required Net Worth$100,000
Learn more about the Home Services industry:
Home services cover everything from interior design and cleaning to landscaping and pest control. With homeowners constantly investing in their properties, this industry offers consistent demand and growth potential.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-24
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Waterloo Turf, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Waterloo Turf's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Waterloo Turf, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Waterloo Turf franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Waterloo Turf provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 5 |
| Franchise locations | 0 |
| Corporate locations | 5 |
System growth over time
FAQs
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