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The Plunge House

Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide.

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Health & Wellness

Brand super powers

  • Experienced parent co & leadership
  • Science-backed recovery & wellness techniques
  • First contrast hydro therapy franchising national

Brand highlights

  • CEOAdam Rice
  • Headquarters5601 77 Center Drive, Charlotte, NC, 28217
  • Year founded2024
  • Year started franchising2024
  • IndustryHealth & Wellness
  • Locations open1 (+1 last three years)

Statistics & metrics

  • Investment range$598,500 - $960,200
  • Franchise fee$60,000
  • Royalty7%
  • Brand fund3
  • Required Liquid Capital$250,000
  • Required Net Worth$750,000

Learn more about the Health & Wellness industry:

Beyond fitness, the health and wellness industry covers medical spas, nutrition centers, and senior care. This broad sector is driven by an aging population and increased health consciousness.

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The minimum financial requirements for The Plunge House® is $750,000 Net Worth and $250,000 Liquid Capital. Do you meet these requirements?

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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-03-27

The Franchisor & Executives
Learn about The Plunge House, its parent company, and the executive leadership team responsible for operating and supporting the franchise system.
Business Experience
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Litigation
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Estimated Initial Investment
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Financial Performance Representations
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Location data

Total locations1
Franchise locations0
Corporate locations1
System growth over time

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