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Better Homes and Gardens Real Estate

Better Homes and Gardens® Real Estate is a real estate brokerage business that serves home buyers, sellers, and commercial clients through locally operated offices. We provide residential and commercial brokerage services from a main office and approved branch locations using the Better Homes and Gardens® Real Estate brand and related marks. Our system includes brand-specific tools, productivity resources, education, lead management, broker communications, and marketing and advertising support. The business is designed to help local brokerage offices deliver real estate services with shared systems and a recognizable national brand.

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Real Estate

Brand highlights

  • CEOSusan Elizabeth Yannaccone
  • Headquarters175 Park Avenue, Madison, NJ, 07940
  • Year founded2007
  • Year started franchising2008
  • IndustryReal Estate
  • Locations open368 (-24 last three years)

Statistics & metrics

  • Investment range$114,370 - $449,500
  • Franchise fee$25,000
  • RoyaltyPROGRAM A: (NEW AND CONVERSION FRANCHISEES): 5% of “Gross Revenue” excluding Gross Revenue from Property Management Services (see below) and certain other revenue, with an annual cap of $6,250.00 per affiliated sales associate [4] PROGRAM B: (EXISTING FRANCHISEES) 6% of “Gross Revenue.” [5]
  • Brand fundPROGRAM A: (NEW AND CONVERSION FRANCHISEES): 1% of Gross Revenue up to a BMF contribution per affiliated sales associate of $1,250.00 (“Reduced BMF Threshold”) (measured on a calendar year basis); 0.5% of Gross Revenue above the Reduced BMF Threshold for each affiliated sales associate for the remainder of the respective calendar year.[7] PROGRAM B: (EXISTING FRANCHISEES) 1.5% of Gross Revenue up to $4,000,000 (measured on an annual basis); 0.5% of Gross Revenue over $4M. [8]
  • Required Liquid CapitalN/A
  • Required Net WorthN/A
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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-03-28

The Franchisor & Executives
Learn about Better Homes and Gardens Real Estate, its parent company, and the executive leadership team responsible for operating and supporting the franchise system.
Initial Franchise Fee
Learn about the initial franchise fee required to join the Better Homes and Gardens Real Estate franchise system and what that fee covers.
Other Fees
Understand the ongoing and additional fees associated with owning a Better Homes and Gardens Real Estate franchise, including royalties, marketing contributions, and other required payments.
Estimated Initial Investment
Review the estimated total initial investment required to open a Better Homes and Gardens Real Estate franchise, including startup costs and working capital estimates.
Territory
Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Better Homes and Gardens Real Estate.
Financial Performance Representations
Review any financial performance information Better Homes and Gardens Real Estate provides, including revenue or earnings data, if disclosed.

Location data

Total locations368
Franchise locations368
Corporate locations0
System growth over time

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