BW Signature Collection
We provide branded hotel licensing for existing properties that convert to either our Premier Collection or our Signature Collection. Premier Hotels are upscale and luxury hotels, while Signature Hotels are upper-midscale hotels, both operating under the Best Western name and connected to our reservations system and Best Western Rewards program. We serve leisure and business travelers looking for a recognized hotel with unique, local character and consistent service. Our model is a branded hotel business in which hotel owners operate their properties under our marks and standards and receive access to our network and guest booking channels. We focus on selected hotels in the United States and in markets around the world.
Your franchise match score
Lodging & Hospitality
Brand highlights
- CEOLawrence M. Cuculic
- Headquarters6201 N 24th Parkway, Phoenix, AZ, 85016
- Year founded1957
- Year started franchising2020
- IndustryLodging & Hospitality
- Locations open43 (+28 last three years)
Statistics & metrics
- Investment range$441,490 - $6,888,025
- Franchise fee$25,000
- Royalty5% of Monthly Gross Rooms Revenue.
- Brand fund$250 annual fee per System Hotel.
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-02-28
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about BW Signature Collection, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the BW Signature Collection franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a BW Signature Collection franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a BW Signature Collection franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by BW Signature Collection. | |
| Financial Performance Representations | Review any financial performance information BW Signature Collection provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 43 |
| Franchise locations | 43 |
| Corporate locations | 0 |
System growth over time
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