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BW Signature Collection

We provide branded hotel licensing for existing properties that convert to either our Premier Collection or our Signature Collection. Premier Hotels are upscale and luxury hotels, while Signature Hotels are upper-midscale hotels, both operating under the Best Western name and connected to our reservations system and Best Western Rewards program. We serve leisure and business travelers looking for a recognized hotel with unique, local character and consistent service. Our model is a branded hotel business in which hotel owners operate their properties under our marks and standards and receive access to our network and guest booking channels. We focus on selected hotels in the United States and in markets around the world.

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Lodging & Hospitality industry image

Lodging & Hospitality

Brand highlights

  • CEOLawrence M. Cuculic
  • Headquarters6201 N 24th Parkway, Phoenix, AZ, 85016
  • Year founded1957
  • Year started franchising2020
  • IndustryLodging & Hospitality
  • Locations open43 (+28 last three years)

Statistics & metrics

  • Investment range$441,490 - $6,888,025
  • Franchise fee$25,000
  • Royalty5% of Monthly Gross Rooms Revenue.
  • Brand fund$250 annual fee per System Hotel.
  • Required Liquid CapitalN/A
  • Required Net WorthN/A

Learn more about the Lodging & Hospitality industry:

From hotels and motels to vacation rentals, the lodging industry is a cornerstone of the travel sector. Franchises in this category offer the chance to be part of the global tourism economy.

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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-02-28

The Franchisor & Executives
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Business Experience
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Litigation
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Estimated Initial Investment
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Financial Performance Representations
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Location data

Total locations43
Franchise locations43
Corporate locations0
System growth over time

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