DEFY
We operate DEFY parks, indoor active recreation venues built around extreme air sports, stunts, and trick-based attractions. Our parks feature trampolines, obstacle courses, foam pits, dodgeball, and other activities designed for active youth and adults who want a more intense, adrenaline-filled experience. We provide a place for guests to jump, play, compete, and book events and reservations in a single facility. Our system includes online and onsite reservation and payment tools, digital waiver signing and storage, and guest check-in processes that help keep operations organized and occupancy at safe levels. We also offer a range of designated services, products, and merchandise as part of the park experience.
Your franchise match score
Fitness
Brand highlights
- CEOElizabeth Blair
- Headquarters86 N. University Avenue, Provo, UT, 84601
- Year founded2017
- Year started franchising2017
- IndustryFitness
- Locations open0 (-56 last three years)
Statistics & metrics
- Investment range$2,650,700 - $4,207,600
- Franchise fee$60,000
- Royalty6% of Total Gross Revenue (as described in Note 2)
- Brand fundCurrently 2% of Total Gross Revenue
- Required Liquid CapitalN/A
- Required Net WorthN/A
Learn more about the Fitness industry:
The fitness industry includes gyms, yoga studios, and personal training franchises. With a growing focus on health and wellness, this sector offers opportunities to help others achieve their fitness goals.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2022-03-31
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about DEFY, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of DEFY's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving DEFY, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a DEFY franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information DEFY provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 0 |
| Franchise locations | 5 |
| Corporate locations | 56 |
System growth over time
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