DISCOVERY MAP
We create and publish illustrated tourist and visitor maps that help people find local businesses, attractions, restaurants, resorts, and retail stores in a community. Our maps are supported by advertising space purchased by local and tourism-based businesses, giving them a way to reach residents and visitors through a print and multi-media format. We operate as a local advertising and information business, producing maps and guides that are designed to be clear, consistent, and easy for the public to use. Our customers are the businesses that advertise on the maps, while the end users are travelers and the general public looking for local information. This is a year-round business built around community-based advertising and visitor outreach.
Your franchise match score
Travel
Brand highlights
- CEO
- Headquarters5197 Main Street, Waitsfield, VT, 05673
- Year founded1993
- Year started franchising1993
- IndustryTravel
- Locations open120 (-12 last three years)
Statistics & metrics
- Investment range$35,950 - $45,950
- Franchise fee$25,000
- Royalty10% of total gross sales, except 25% of sales of Web Ads.
- Brand fund1% of total gross sales
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2021-01-01
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about DISCOVERY MAP, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the DISCOVERY MAP franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a DISCOVERY MAP franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a DISCOVERY MAP franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by DISCOVERY MAP. | |
| Financial Performance Representations | Review any financial performance information DISCOVERY MAP provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 120 |
| Franchise locations | 116 |
| Corporate locations | 4 |
System growth over time
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