DQ Treat
We operate DQ® Treat stores that serve our full line of approved soft-serve desserts, treats, beverages, and a limited selection of food items. Our locations are quick-service food establishments with indoor seating, and in some cases outdoor seating as well. We serve a broad customer base, with stores placed in either high-traffic captive venues such as malls, hospitals, campuses, and transportation terminals, or in street locations such as freestanding buildings and strip centers. Captive-venue stores operate under the DQ®/Orange Julius® name, while street locations operate under the DQ®/Dairy Queen® name. Our business is built around fast service, recognizable products, and a menu that combines frozen treats with convenient food and drink options.
Your franchise match score
Fast Food
Brand highlights
- CEOTroy A. Bader
- Headquarters8331 Norman Center Drive, Bloomington, MN, 55437
- Year founded1962
- Year started franchising1962
- IndustryFast Food
- Locations open727 (-101 last three years)
Statistics & metrics
- Investment range$549,100 - $1,604,700
- Franchise fee$25,000
- Royalty5% of Gross Sales
- Brand fundUp to 6% of Gross Sales of Orange Julius® branded products; 5% - 6% of Gross Sales of all other products
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-27
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about DQ Treat, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the DQ Treat franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a DQ Treat franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a DQ Treat franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by DQ Treat. | |
| Financial Performance Representations | Review any financial performance information DQ Treat provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 727 |
| Franchise locations | 727 |
| Corporate locations | 0 |
System growth over time
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