Fleet Feet
We operate specialty retail stores that sell running and fitness footwear, apparel, accessories, training programs, and related services. Our stores are built to serve runners, walkers, triathletes, competitive athletes, and other customers who want products and guidance for their fitness needs. We focus on offering knowledgeable staff, curated merchandise, and fit and performance tools such as our fit id technology to help customers find the right products. Our business is a brick-and-mortar retail model supported by merchandising, store design standards, operating systems, training, and marketing programs. We also connect customers to online sales activity through our e-commerce platform and related fulfillment programs.
Your franchise match score
Fitness
Brand highlights
- CEOJoey Pointer
- Headquarters310 East Main Street, Carrboro, NC, 27510
- Year founded1978
- Year started franchising2002
- IndustryFitness
- Locations open275 (+83 last three years)
Statistics & metrics
- Investment range$228,500 - $545,000
- Franchise fee$45,000
- Royalty4% of Gross Sales
- Brand fundCurrently, one quarter of one percent (0.25%) of Gross Sales
- Required Liquid Capital$28,700
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-03
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Fleet Feet, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Fleet Feet franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Fleet Feet franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Fleet Feet franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Fleet Feet. | |
| Financial Performance Representations | Review any financial performance information Fleet Feet provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 275 |
| Franchise locations | 192 |
| Corporate locations | 83 |
System growth over time
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