Floor Coverings International
Mobile flooring and window treatments retailer offering in-home design consultation, product selection, and coordination of professional installation for primarily residential customers, with limited light commercial projects available under program terms.
Your franchise match score
Home Services
Brand super powers
We have changed the way people buy flooring
Worldclass training and support
Happy Franchisees with high satisfaction ratings
Award wining marketing programs
Technology
Brand highlights
- CEOThomas W. Wood
- Headquarters5390 Triangle Parkway, Norcross, GA, 30092
- Year founded1998
- Year started franchising1998
- IndustryHome Services
- Locations open215 (+56 last three years)
Statistics & metrics
- Investment range$151,400 - $220,100
- Franchise fee$50,000
- RoyaltyThe greater of 5% of Gross Sales or $833 per month in your first twelve (12) months of operations (whole or partial), $1,250 per month for months thirteen (13) through twenty-four (24) of operations, or $1,667 per month thereafter. (Minimum Royalties).
- Brand fund3% of Gross Sales.
- Required Liquid Capital$60,000
- Required Net Worth$230,000
Learn more about the Home Services industry:
Home services cover everything from interior design and cleaning to landscaping and pest control. With homeowners constantly investing in their properties, this industry offers consistent demand and growth potential.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2023-03-17
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Floor Coverings International, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Floor Coverings International's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Floor Coverings International, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Floor Coverings International franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Floor Coverings International provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 215 |
| Franchise locations | 215 |
| Corporate locations | 0 |
System growth over time
FAQs
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Franchisee reviews
See feedback from owners about their experience with Floor Coverings International.
Based on 3 reviews
FORMER FRANCHISEE
Number of Locations: 1
The franchisee expressed a strongly negative view of the brand, indicating they are extremely unlikely to recommend it or repurchase based on their experience. They reported financial results and ROI well below expectations, citing an inability to scale profitably and that payments to the franchisor often exceeded their own earnings. Ongoing support and the effectiveness of recommended customer acquisition strategies were viewed as below expectations, though initial training and the provided technology were only adequate.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 2
The franchisee’s overall sentiment is mixed to negative, driven primarily by disappointing financial outcomes despite some operational strengths. They gave strong marks for initial onboarding and training and were pleased with the franchisor’s technology, while ongoing support and customer acquisition were viewed as adequate. However, financial results and ROI fell well below expectations and the time commitment did not align with what was anticipated, leading to a low likelihood to repurchase or expand and only a moderate willingness to recommend the brand.
PERFORMANCE SCORECARD
FRANCHISEE
Number of Locations: 1
The franchisee conveyed an overall negative sentiment, driven by a very low likelihood to repurchase the franchise despite some positives. They praised the strong community of franchise owners and noted that the required time commitment aligned well with initial expectations, and they found the team helpful and supportive. However, they indicated that financial performance has only met expectations moderately and cited weak marketing and the system’s structure as making it difficult to earn enough, suggesting the franchisor analyze differences between successful and struggling regions.