GrassRoots Turf
Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts. GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention. We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time.
Your franchise match score
Maintenance & Cleaning Services
Brand highlights
- CEOJosh Wise
- Headquarters100 Holt Drive, Acworth, GA, 30101
- Year founded2002
- Year started franchising2019
- IndustryMaintenance & Cleaning Services
- Locations open22 (+3 last three years)
Statistics & metrics
- Investment range$136,300 - $313,600
- Franchise fee$49,500
- Royalty6%
- Brand fund1%
- Required Liquid Capital$50,000
- Required Net Worth$150,000
- Average Gross Sales $584,805.21
Brand superpowers
Weed Free® Guarantee with Unlimited Service Calls
Body-Cam Verified Service Quality
Subscription Revenue, No Contracts
Fast, Scalable Tech-Enabled Operations
High Retention Through Superior Results
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Ideal candidate profile
Strong Sales Ability
Owner Operator Preferred
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Sales or Management Experience
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-05-14
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about GrassRoots Turf, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the GrassRoots Turf franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a GrassRoots Turf franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a GrassRoots Turf franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by GrassRoots Turf. | |
| Financial Performance Representations | Review any financial performance information GrassRoots Turf provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 22 |
| Franchise locations | 21 |
| Corporate locations | 1 |
System growth over time
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