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Hertz

We provide car rental services for customers who need a vehicle for short-term use, whether for travel or as a replacement during insurance or mechanical repairs. Our locations operate under the Hertz name at airports and in off-airport sites near hotels, offices, highways, and other high-traffic areas. We serve travelers, business customers, and local drivers who need a reliable vehicle for a period of 365 days or less. Our business is built around a standardized rental system with consistent operations, customer service, vehicle standards, pricing, and marketing. We may also support multiple-brand locations in some markets, while keeping each brand’s operations separate.

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Automotive

Brand highlights

  • CEOGil West
  • Headquarters8501 Williams Road, Estero, FL, 33928
  • Year founded1925
  • Year started franchising
  • IndustryAutomotive
  • Locations open3485 (-90 last three years)

Statistics & metrics

  • Investment range$879,300 - $15,874,000
  • Franchise fee$25,000
  • RoyaltyRanges from 6% to 9% of Gross Receipts derived from Your Franchised Business, subject to a minimum annual amount determined by us based on various factors including, without limitation, market size, and number and type of locations.
  • Brand fundWill vary. As required by us.
  • Required Liquid CapitalN/A
  • Required Net WorthN/A
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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-03-20

The Franchisor & Executives
Learn about Hertz, its parent company, and the executive leadership team responsible for operating and supporting the franchise system.
Initial Franchise Fee
Learn about the initial franchise fee required to join the Hertz franchise system and what that fee covers.
Other Fees
Understand the ongoing and additional fees associated with owning a Hertz franchise, including royalties, marketing contributions, and other required payments.
Estimated Initial Investment
Review the estimated total initial investment required to open a Hertz franchise, including startup costs and working capital estimates.
Territory
Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Hertz.
Financial Performance Representations
Review any financial performance information Hertz provides, including revenue or earnings data, if disclosed.

Location data

Total locations3485
Franchise locations400
Corporate locations3085
System growth over time

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