Hydrodog
Hydrodog is a mobile pet grooming and pet wellness franchise that brings premium, stress-reduced grooming directly to customers’ driveways in a branded, fully-outfitted van. Founded in Australia in 1994, Hydrodog entered the U.S. market in 2014, brought on new leadership in 2023, and completed a full rebrand in 2025 around a wellness-forward identity. The brand operates in the $150B+ U.S. pet industry — one of the most resilient, recession-resistant consumer categories — where grooming is recurring, non-discretionary maintenance rather than a one-time purchase. Unlike the typical independent groomer (one person, one van, no systems), Hydrodog gives owners a real brand, a complete technology stack, standardized training, automated rebooking/retention, and protected territories. Revenue scales with vehicles rather than square footage, with no retail lease or buildout. Three ownership paths — hands-on Owner-Operator (Hometown), Semi-Involved / Manager-Led (Standard), and Enterprise Builder (3+ vehicles) — give it broad appeal from single-van operators to multi-unit developers.
Your franchise match score
Brand highlights
- CEOKylee Hudson
- Headquarters8200 Seminole Blvd., Seminole, FL, 33772
- Year founded1994
- Year started franchising2018
- Industry
- Locations open24 (+5 last three years)
Statistics & metrics
- Investment range$64,050 - $285,450
- Franchise fee$49,500
- RoyaltyBeginning in the second month of operation, the royalty will be 7% of Gross Sales per week or $250 per week per Territory. Notwithstanding the foregoing, if we designate your Territory as a Hometown Territory, the Royalty shall be the greater of (i) seven percent (7%) of Gross Sales or (ii) Two Hundred Dollars ($200.00) per week per Hometown Territory.
- Brand fund1%
- Required Liquid Capital$50,000
- Required Net Worth$150,000
- Average Gross Sales $132,741.26
Brand superpowers
Mobile-only model - no retail rent, no buildout
Recurring, non-discretionary revenue
Full tech stack included (CRM, routing, scheduling, KPIs)
Automated rebooking - built in retention
Multi-vehicle expansion pathway - scale w/o adding locations
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2026-04-24
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Hydrodog, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Hydrodog franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Hydrodog franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Hydrodog franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Hydrodog. | |
| Financial Performance Representations | Review any financial performance information Hydrodog provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 24 |
| Franchise locations | 22 |
| Corporate locations | 2 |
System growth over time
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