JUICE IT UP

We operate JUICE IT UP juice bars that serve fresh-squeezed raw fruit and vegetable juices, cold-pressed bottled juices, smoothies, smoothie bowls, superfruit bowls, and a variety of snacks and beverages. Our menu also includes options like herbal fruit teas, yogurt products, coffee, and approved vegan, vegetarian, dairy-free, and gluten-free items for customers looking for healthier choices. We make drinks and food using fresh produce, frozen fruit, yogurt, sherbets, and other ingredients, and we also sell some branded vitamins and nutritional supplements for home use. Our guests are primarily health-conscious adults, along with students and other customers who want convenient, on-the-go food and drink that fits an active lifestyle. We run as a retail food service business, with locations that perform especially well in warmer months and use hot snacks and hot drinks to help balance sales throughout the year.