Lawn Doctor
Provides mobile lawn care and vegetation services for homeowners and commercial sites, including diagnosing lawn issues, applying lawn chemicals and seed, and optional services such as liming, fungus and grub treatments, and tree and shrub feeding. Also designs, installs, maintains, removes, and stores holiday lighting and décor at customer locations.
Your franchise match score
Maintenance & Cleaning Services
Brand super powers
Backed by Happinest Brands
Proprietary equipment, best in class
Outstanding item 19
Best customer retention in the industry
Proven lead generation program with In House sales center
Brand highlights
- CEOScott D. Frith
- Headquarters142 State Route 34, Holmdel, NJ, 07733
- Year founded1967
- Year started franchising1967
- IndustryMaintenance & Cleaning Services
- Locations open653 (+40 last three years)
Statistics & metrics
- Investment range$150,070 - $177,052
- Franchise fee$127,000
- Royalty10% of Net Revenues
- Brand fundMaximum of 5% of Net Revenues (See notes 2 and 3)
- Required Liquid Capital$60,000
- Required Net Worth$200,000
Learn more about the Maintenance & Cleaning Services industry:
Commercial and residential cleaning services are essential for maintaining healthy environments. This industry is known for its recurring revenue models and relatively low barriers to entry.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-06-02
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Lawn Doctor, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Lawn Doctor's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Lawn Doctor, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Lawn Doctor franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Lawn Doctor provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 653 |
| Franchise locations | 653 |
| Corporate locations | 0 |
System growth over time
FAQs
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Franchisee reviews
See feedback from owners about their experience with Lawn Doctor.
Based on 4 reviews
FORMER FRANCHISEE
Number of Locations: 3
The franchisee expressed a strongly negative view of the brand, indicating they would not purchase again and would not recommend it. They reported inadequate onboarding and ongoing support, and found the franchisor’s customer acquisition strategies ineffective. While financial results have been below the expectations set during the sales process, they were comparatively satisfied with ROI and the technology provided, but faced significant hiring challenges and noted they have since sold the business.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 8
The franchisee expressed a strongly positive overall view of the brand, with very high satisfaction and a strong willingness to repurchase and recommend. They felt well prepared by initial onboarding and training and reported a solid return on investment, though current financial results only roughly meet initial expectations. However, they cited weak ongoing support, very poor technology, and less effective franchisor-recommended customer acquisition strategies as notable gaps.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 2
The franchisee expressed a positive overall sentiment toward the brand, with strong satisfaction and a high likelihood to repurchase and recommend. Key strengths include highly effective customer acquisition, solid financial results and ROI, and dependable technology. Areas for improvement are the only moderate experience with initial training and ongoing support, as well as challenges in hiring; interest in expansion is also moderate.
PERFORMANCE SCORECARD
FRANCHISEE
Number of Locations: 3
The franchisee expressed a strongly negative view of the brand. They reported financial results far below expectations set during the sales process, said they would be very unlikely to purchase the franchise again, and indicated the time commitment did not align with their initial expectations. While they appreciated the independence of being an owner-operator, they criticized the lack of franchisor support and benefits (such as no help with health or owner insurance) and felt communication was largely limited to collecting royalties, leading to a perception that the franchisor does not care.