Lawn Pride

Founded in 1986, Lawn Pride has grown into Indianapolis’ largest weed control and fertilization company by consistently delivering measurable results and an exceptional customer experience. The company provides comprehensive, multi-season lawn care programs—including fertilization, weed control, aeration, and tree and shrub care—designed to improve turf health, enhance curb appeal, and increase long-term property value. In 2022, Neighborly, the largest home services franchisor in North America, acquired Lawn Pride after recognizing the strength and scalability of the model. With Neighborly’s national platform and infrastructure, Lawn Pride is now positioned for significant expansion with the goal of becoming the largest weed and fertilization company in the United States. Lawn Pride franchise owners benefit from Neighborly’s full support ecosystem, including national and local marketing programs built for lead generation, advanced technology systems, dedicated business coaching, and a 24/7 call center that handles scheduling and payment collection—significantly reducing administrative workload and accounts receivable. The model offers flexibility, allowing owners to operate as hands-on owner/operators or through an executive model that supports building and leading a team. With strong recurring revenue, high customer retention, scalable unit economics, and significant untapped territory across the country, Lawn Pride offers a compelling opportunity to build a dominant, recurring-revenue business backed by one of the most powerful organizations in franchising.