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Maaco
Operation of automobile painting and body repair centers under the trade names “Maaco,” “Maaco Collision Repair & Auto Painting,” and “America’s Bodyshop.”
Your franchise match score
Automotive
Brand super powers
Corporate support
Paint Purchasing power
Fleet business
Brand highlights
- CEODaniel Rivera
- Headquarters440 South Church Street, Charlotte, NC, 28202
- Year founded2015
- Year started franchising2015
- IndustryAutomotive
- Locations open363 (-48 last three years)
Statistics & metrics
- Investment range$196,000 - $3,994,000
- Franchise fee$45,000
- Royalty8% of gross receipts (except that if you develop the Center as a new Maaco Center, you will pay 4% of gross receipts of the Center for the first 6 months the Center is open to the public as a Maaco Center)
- Brand fund$1,200, or an amount equal to the weekly marketing budget of franchisees operating in your designated market area as of the date of the Franchise Agreement, whichever is greater
- Required Liquid Capital$500,000
- Required Net Worth$300,000
Learn more about the Automotive industry:
The automotive industry offers a wide range of franchise opportunities, from repair and maintenance shops to car washes and dealerships. This sector is known for its steady demand and resilience, making it a popular choice for aspiring business owners.
Check territory availability
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-06-20
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Maaco, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Maaco's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Maaco, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Maaco franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Maaco provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 363 |
| Franchise locations | 363 |
| Corporate locations | 0 |
System growth over time
FAQs
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Franchisee reviews
See feedback from owners about their experience with Maaco.
Based on 2 reviews
CURRENT FRANCHISEE
Number of Locations: 1
The franchisee expressed a strongly negative view of the brand, with very low overall satisfaction and little interest in repurchasing or recommending the franchise. They noted some positives, including adequate initial onboarding/training and satisfaction with return on investment, with financial results generally aligning with expectations. However, they reported poor ongoing support, ineffective customer acquisition strategies, and subpar technology, and urged the franchisor to standardize on a single management system, improve clerical responsiveness, and enhance data collection to better assess performance.
PERFORMANCE SCORECARD
FRANCHISEE
Number of Locations: 1
The franchisee expressed an overall negative view of the brand, driven by concerns about marketing and corporate practices. They acknowledged strong name recognition and noted that the required time commitment has largely aligned with their original expectations. However, they are unlikely to repurchase, reported that financial results have only somewhat met expectations, and criticized the advertising focus while stating that marketing funds and marked-up purchases from headquarters primarily benefit corporate rather than franchisees.