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Maaco
Maaco is a leading brand in the automotive paint and collision repair industry, known for delivering affordable, reliable, and high-quality vehicle restoration services. With over 50 years of experience and almost 400 locations across North America, Maaco has built a strong reputation among everyday drivers and fleet managers alike. Its core services include auto painting, cosmetic and structural repairs, insurance, and solutions tailored for commercial and fleet vehicles. Customers turn to Maaco for paint work and minor cosmetic fixes making it a versatile and trusted option in the automotive aftermarket. For franchisees, Maaco offers a proven and scalable business model backed by robust corporate support and national brand recognition. Franchise owners benefit from comprehensive training, streamlined operational systems, and access to industry partnerships that drive efficiency and growth. With a brand personality that is dependable, approachable, results-driven, and customer-focused, Maaco creates a strong foundation for franchise success while maintaining a consistent standard of service across all locations.
Your franchise match score
Automotive
Brand highlights
- CEODaniel Rivera
- Headquarters440 South Church Street, Charlotte, NC, 28202
- Year founded1972
- Year started franchising1972
- IndustryAutomotive
- Locations open363 (-48 last three years)
Statistics & metrics
- Investment range$196,000 - $644,000
- Franchise fee$45,000
- Royalty8
- Brand fund1200 per week
- Required Liquid Capital$500,000
- Required Net Worth$300,000
- Average Gross Receipts$1,615,904
Brand superpowers
Corporate support
Paint Purchasing power
Fleet business
Check territory availability
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Ideal candidate profile
Strong Sales Ability
Desire to scale / multi-unit ownership
No Industry Experience Required
Values Outstanding Customer Service
Leadership Skills
Sales or Management Experience
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-06-20
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Maaco, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Maaco franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Maaco franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Maaco franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Maaco. | |
| Financial Performance Representations | Review any financial performance information Maaco provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 363 |
| Franchise locations | 363 |
| Corporate locations | 0 |
System growth over time
FAQs
Find answers to your questions about Maaco.
Franchisee reviews
See feedback from owners about their experience with Maaco.
Based on 2 reviews
CURRENT FRANCHISEE
Number of Locations: 1
Mar 3, 2026The franchisee expressed a strongly negative view of the brand, with very low overall satisfaction and little interest in repurchasing or recommending the franchise. They noted some positives, including adequate initial onboarding/training and satisfaction with return on investment, with financial results generally aligning with expectations. However, they reported poor ongoing support, ineffective customer acquisition strategies, and subpar technology, and urged the franchisor to standardize on a single management system, improve clerical responsiveness, and enhance data collection to better assess performance.
PERFORMANCE SCORECARD
FRANCHISEE
Number of Locations: 1
Sep 8, 2025Honestly- it use to be a lot better years ago when they focused on franchise owners. Now they take marketing dollars to pay for corporate staff. Everything franchise owners purchase from them (headquarters) is marked up where headquarters is profiting off of owners.