Max Muscle
We operate retail Max Muscle stores that sell proprietary nutritional supplements, nutraceuticals, accessories, and other approved products used in the health and fitness market. Our stores serve customers who want help with fitness, nutrition, and supplement selection, and our team provides advice to support those goals. A typical store is a small retail location, and some locations may also operate as satellite kiosks or display spaces inside gyms or similar facilities. We focus on carrying our own branded products along with a limited selection of approved third-party items. Our model is built around in-person retail sales backed by product knowledge and customer guidance.
Your franchise match score
Fitness
Brand highlights
- CEOJody Reno
- Headquarters2320 W 54th St. N., Sioux Falls, SD, 57107
- Year founded2017
- Year started franchising2018
- IndustryFitness
- Locations open44 (-84 last three years)
Statistics & metrics
- Investment range$94,000 - $248,500
- Franchise fee$35,000
- Royalty2% Marketing Fund; 0% Max Muscle Sports Nutrition Products; 0% 3rd Party Products; 3% E-Commerce Products(3) (Royalties – Year 1 (Months 1 through 12)); 2% Marketing Fund; 6% Max Muscle Sports Nutrition Products; 6% 3rd Party Products; 3% E-Commerce Products(3) (Royalties – Year 2 (Beginning Month 13))
- Brand fund2% Marketing Fund (Royalties – Year 1 (Months 1 through 12) and Royalties – Year 2 (Beginning Month 13))
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2020-05-29
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Max Muscle, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Max Muscle franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Max Muscle franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Max Muscle franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Max Muscle. | |
| Financial Performance Representations | Review any financial performance information Max Muscle provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 44 |
| Franchise locations | 44 |
| Corporate locations | 0 |
System growth over time
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