Motto by Hilton
Motto by Hilton is an upper-midscale hotel brand that offers streamlined lodging for business travelers, families, and groups. We operate hotels in locations that draw guests from the local market as well as regional and national travel, with a focus on consistent rooms, service, and guest experience. Our hotels follow brand standards for construction, furnishings, operations, appearance, and service, and they use Hilton reservation systems and the Hilton Honors guest rewards program. We also support optional food and beverage outlets with branded restaurant concepts for hotels that want an on-site dining or bar experience. Our goal is to provide a reliable hotel stay backed by a recognizable brand and a clear operating system.
Your franchise match score
Lodging & Hospitality
Brand highlights
- CEOChristopher J. Nassetta
- Headquarters7930 Jones Branch Drive, McLean, VA, 22102
- Year founded2007
- Year started franchising2018
- IndustryLodging & Hospitality
- Locations open5 (+2 last three years)
Statistics & metrics
- Investment range$19,235,559 - $90,960,697
- Franchise fee$100,000
- Royalty5% of Gross Rooms Revenue. For the first 10 approved Applications, the Monthly Royalty Fee is 3% of Gross Rooms Revenue during years 1 and 2 of operation, 4% of Gross Rooms Revenue during years 3 and 4 of operation, and 5% of Gross Rooms Revenue for the remainder of the Term.
- Brand fund4% of Gross Rooms Revenue.
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-30
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Motto by Hilton, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Motto by Hilton franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Motto by Hilton franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Motto by Hilton franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Motto by Hilton. | |
| Financial Performance Representations | Review any financial performance information Motto by Hilton provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 5 |
| Franchise locations | 5 |
| Corporate locations | 0 |
System growth over time
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