Moxie Salon and Beauty Bar
Moxie Salon & Beauty Bar is the ultimate full-service salon franchise! Moxie offers unparalleled personalized transformational services such as hair color, haircuts, hair extensions, keratin treatments, makeup, spray tanning, lash extensions, waxing and threading, and more! Moxie was founded by Jennifer and Jamie Dunn who in the industry are referred to as the "Moxie Twins"- a nod to their enthusiasm and determination for providing high-quality hair care and beauty services. Their vision for a salon is to provide a luxury experience that offers exceptional hair care services at affordable prices - affordable, express, luxury. With our membership model, we are the convenient destination go-to salon for every member of the family. The Moxie Twins and their uncle, Victor Oliveti, decided to offer Moxie Salon & Beauty Bar as a franchise opportunity to motivated individuals looking to own not just a business, but a wellness brand.
Your franchise match score
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Beauty
Brand highlights
- CEOMichael Sarao
- Headquarters695 US Highway 46, Fairfield, NJ, 07004
- Year founded2011
- Year started franchising2014
- IndustryBeauty
- Locations open35 (+18 last three years)
Statistics & metrics
- Investment range$235,900 - $474,000
- Franchise fee$49,000
- Royalty6% of Gross Revenues (Note 1)
- Brand fund 2%
- Required Liquid Capital$250,000
- Required Net Worth$1,000,000
- Average Gross Sales841,454.33
Brand superpowers
Full-Service
Member Loyalty
Affordable Pricing
Express Services
Luxury Experience
Ideal candidate profile
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Leadership Skills
Sales or Management Experience
Passion for health/wellness
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2026-07-06
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Moxie Salon and Beauty Bar, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Moxie Salon and Beauty Bar franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Moxie Salon and Beauty Bar franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Moxie Salon and Beauty Bar franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Moxie Salon and Beauty Bar. | |
| Financial Performance Representations | Review any financial performance information Moxie Salon and Beauty Bar provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 35 |
| Franchise locations | 31 |
| Corporate locations | 4 |
System growth over time
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