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Mrs. Fields

Mrs. Fields provides retail stores and kiosks that sell cookies and other sweet and snack items to the general public. Our stores offer a mix of specialty snacks and bakery items such as cookies, brownies, cakes, muffins, bagels, croissants, cinnamon rolls, sticky buns, chocolate, dried fruit, nuts, candies, popcorn, and coffee. We operate as a retail food business, with locations in strip malls, freestanding buildings, and lifestyle centers, and some smaller-format kiosks in compact spaces. Our customers come to us for convenient, ready-to-buy treats and beverages, especially seasonal favorites and giftable items. We use our brand names, store design, and product standards to create a consistent in-store experience across locations.

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Food & Beverage

Brand highlights

  • CEOSteven Goldstein
  • Headquarters8001 Arista Place, Broomfield, CO, 80021
  • Year founded2004
  • Year started franchising2004
  • IndustryFood & Beverage
  • Locations open137 (-31 last three years)

Statistics & metrics

  • Investment range$251,995 - $410,500
  • Franchise fee$35,000
  • Royalty6% of Gross Revenue (as defined below)
  • Brand fund3% of Gross Revenue3
  • Required Liquid CapitalN/A
  • Required Net WorthN/A
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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2019-09-26

The Franchisor & Executives
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Initial Franchise Fee
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Other Fees
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Estimated Initial Investment
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Territory
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Financial Performance Representations
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Location data

Total locations137
Franchise locations137
Corporate locations0
System growth over time

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