PROFILE SANFORD
We provide weight management services through a structured program that combines customized “Profile® Plans,” meal replacement products, coaching, and technology tools. Our customers include members of the general public and participants covered under corporate account arrangements. We sell meal replacement foods and branded items, and we use a wireless Smart Body Scale and mobile application technology to help track progress and support each customer’s plan. Our coaches work with customers on nutrition, daily activity, and lifestyle changes to help them follow a physician- and dietitian-designed program. We operate in retail locations that may be stand-alone stores or in-facility sites inside medical centers, hospitals, fitness centers, or other businesses.
Your franchise match score
Fitness
Brand highlights
- CEONate Malloy
- Headquarters1305 W 18th Street, Sioux Falls, SD, 57117-5039
- Year founded2013
- Year started franchising2014
- IndustryFitness
- Locations open147 (+112 last three years)
Statistics & metrics
- Investment range$404,000 - $693,000
- Franchise fee$49,500
- Royalty5% of weekly Gross Revenue
- Brand fund2% of weekly Gross Revenue
- Required Liquid CapitalN/A
- Required Net WorthN/A
Learn more about the Fitness industry:
The fitness industry includes gyms, yoga studios, and personal training franchises. With a growing focus on health and wellness, this sector offers opportunities to help others achieve their fitness goals.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2021-03-17
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about PROFILE SANFORD, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of PROFILE SANFORD's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving PROFILE SANFORD, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a PROFILE SANFORD franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information PROFILE SANFORD provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 147 |
| Franchise locations | 102 |
| Corporate locations | 45 |
System growth over time
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Franchisee reviews
See feedback from owners about their experience with PROFILE SANFORD.
Based on 1 reviews
FORMER FRANCHISEE
Number of Locations: 8
The franchisee expressed a strongly negative view of the brand. They reported that financial results have fallen well short of expectations with an unsatisfactory ROI, and they are very unlikely to recommend the brand. Onboarding and ongoing support were described as weak, and the franchisor’s technology needs improvement. While customer acquisition strategies and hiring have been only moderately effective, the top requested improvement was unit economics.
PERFORMANCE SCORECARD