Project Alpha by Hilton
We provide a hotel brand and operating system for properties serving transient, vacation, business, conference, and leisure travelers. Our hotels offer guest rooms and may also include food and beverage service, meeting or convention space, and other standard hotel amenities depending on the property. We support each hotel with reservation services, marketing programs, training materials, brand standards, operational guidance, and regular inspection and consulting support. The business operates as a full-service lodging model at a specified location, with standards for construction, furnishing, appearance, service, and day-to-day operations. Our goal is to deliver a consistent hotel experience backed by a recognized hospitality system and centralized support services.
Your franchise match score
Lodging & Hospitality
Brand highlights
- CEOChristopher J. Nassetta
- Headquarters7930 Jones Branch Drive, McLean, VA, 22102
- Year founded2007
- Year started franchising2024
- IndustryLodging & Hospitality
- Locations open0 (+0 last three years)
Statistics & metrics
- Investment range$18,571,419 - $90,587,810
- Franchise fee$100,000
- Royalty5% of Gross Rooms Revenue.
- Brand fund4% of Gross Rooms Revenue.
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2024-04-19
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Project Alpha by Hilton, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Project Alpha by Hilton franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Project Alpha by Hilton franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Project Alpha by Hilton franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Project Alpha by Hilton. | |
| Financial Performance Representations | Review any financial performance information Project Alpha by Hilton provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 0 |
| Franchise locations | 0 |
| Corporate locations | 0 |
System growth over time
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