Project Alpha by Hilton
We provide a hotel brand and operating system for properties serving transient, vacation, business, conference, and leisure travelers. Our hotels offer guest rooms and may also include food and beverage service, meeting or convention space, and other standard hotel amenities depending on the property. We support each hotel with reservation services, marketing programs, training materials, brand standards, operational guidance, and regular inspection and consulting support. The business operates as a full-service lodging model at a specified location, with standards for construction, furnishing, appearance, service, and day-to-day operations. Our goal is to deliver a consistent hotel experience backed by a recognized hospitality system and centralized support services.
Your franchise match score
Lodging & Hospitality
Brand highlights
- CEOChristopher J. Nassetta
- Headquarters7930 Jones Branch Drive, McLean, VA, 22102
- Year founded2007
- Year started franchising2024
- IndustryLodging & Hospitality
- Locations open0 (+0 last three years)
Statistics & metrics
- Investment range$18,571,419 - $90,587,810
- Franchise fee$100,000
- Royalty5% of Gross Rooms Revenue.
- Brand fund4% of Gross Rooms Revenue.
- Required Liquid CapitalN/A
- Required Net WorthN/A
Learn more about the Lodging & Hospitality industry:
From hotels and motels to vacation rentals, the lodging industry is a cornerstone of the travel sector. Franchises in this category offer the chance to be part of the global tourism economy.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2024-04-19
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Project Alpha by Hilton, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of Project Alpha by Hilton's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving Project Alpha by Hilton, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Project Alpha by Hilton franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information Project Alpha by Hilton provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 0 |
| Franchise locations | 0 |
| Corporate locations | 0 |
System growth over time
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