PURE PHYSIQUE
PURE PHYSIQUE is a boutique strength-training franchise built for busy adults who want to look and feel strong without living in the gym. Founded in 2007, the brand delivers professional, trainer-led strength training in just 30 minutes, 2–3 times per week, through small-group training. The experience combines effective strength training with coaching, accountability, nutrition support, and a high-vibe community—all centered around one core focus: WE BUILD PEOPLE UP. PURE PHYSIQUE offers a proven system built around premium recurring memberships, a small-footprint studio, and a simple appointment-based training model. You bring the leadership and local relationships; we provide the playbook, systems, coaching, and support to help you build a profitable business, a strong community, and a brand that makes a meaningful impact.
Your franchise match score
Fitness
Brand highlights
- CEOMike Lipowski
- Headquarters3681 Hill Boulevard, Jefferson Valley, NY, 10535
- Year founded2007
- Year started franchising2018
- IndustryFitness
- Locations open8 (+5 last three years)
Statistics & metrics
- Investment range$197,650 - $270,900
- Franchise fee$50,000
- Royalty5% of Gross Revenues
- Brand fund0%
- Required Liquid Capital$100,000
- Required Net Worth$500,000
- N/AN/A
- N/AN/A
Brand superpowers
30-minute workouts that give busy adults their time back
Small-groups, a personal feel, create strong unit economics
Premium client experience, simple owner playbook
A proven model refined over 10 years before we franchised
Recurring revenue built on coaching + a high-vibe community
Ideal candidate profile
Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Operations Focused
Leadership Skills
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2026-05-19
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about PURE PHYSIQUE, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the PURE PHYSIQUE franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a PURE PHYSIQUE franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a PURE PHYSIQUE franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by PURE PHYSIQUE. | |
| Financial Performance Representations | Review any financial performance information PURE PHYSIQUE provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 8 |
| Franchise locations | 7 |
| Corporate locations | 1 |
System growth over time
FAQs
Find answers to your questions about PURE PHYSIQUE.
Franchisee reviews
See feedback from owners about their experience with PURE PHYSIQUE.
Based on 3 reviews
CURRENT FRANCHISEE
Number of Locations: 2
Nov 10, 2026The franchisors are very hands-on and are always willing to give help when needed. They help you find the right location, give you all the tools needed and help train your trainers. They also give ongoing support.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 1
Nov 10, 2026My experience opening a location has been excellent, Mike and Corrie-Beth are very accessible and aim to be timely in all communications. I think their overall vision is great and they really practice what they preach. They are very involved in the opening of the studio to provide guidance, expertise and ensure Pure Physique business standards.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 1
Nov 10, 2026From client, to trainer, to franchise partner, Pure Physique has transformed my life in so many ways; not just physically. When the opportunity to become an owner was presented to me, I knew this was my next step. From the moment I saw the franchise model, the branding, the support and the people behind it all, I knew this was a perfect fit for me to be part of something bigger. I love helping people transform their physical health but this company delivers so much more! Not only is the entire launch package set up for you, but the consistent support and development we get as owners is unmatched! Communication is amazing, all the systems already in place was a huge asset for me and the constant up-leveling and just overall care the main franchise company offers keeps me growing and confident as an owner. And as a busy mom of three kids, this was also a perfect fit for my life to be a business owner and have it all! As someone who has played all the roles in this company (client to trainer to owner), I’ve seen what is possible from all sides and I look forward to owning multiple locations myself one day. It’s always been about building other people up here and they keep it simple yet super effective to do that from the :30 min strength workouts we deliver to the operations and systems you get when owning a franchise. This is the next big up and coming fitness franchise you don’t want to miss out on! 💪🏼
PERFORMANCE SCORECARD
