
Sea Love
Sea Love offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions. This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income. From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty. Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024.
Your franchise match score
Art, Music & Design
Brand highlights
- CEOStacy Miller
- Headquarters40 Maine Street, Biddeford, ME, 04005
- Year founded2020
- Year started franchising2023
- IndustryArt, Music & Design
- Locations open12 (+11 last three years)
Statistics & metrics
- Investment range$129,750 - $320,000
- Franchise fee$59,500
- Royalty6% of Gross Sales
- Brand fund2%
- Required Liquid Capital$80,000
- Required Net Worth$250,000
- Average Gross sales $333,096
- Direct Gross Profit Less Disclosed Expenses$183,792 - 40.3%
Brand superpowers
Low Investment
Very High Margins
Multiple Revenue Streams
Minimal staffing
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Ideal candidate profile
Desire to scale / multi-unit ownership
Owner Operator Preferred
Values Outstanding Customer Service
Marketing Experience Preferred
Community Centric
Outgoing
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-19
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Sea Love, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Sea Love franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Sea Love franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Sea Love franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Sea Love. | |
| Financial Performance Representations | Review any financial performance information Sea Love provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 12 |
| Franchise locations | 11 |
| Corporate locations | 1 |
System growth over time
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