Set The Stage
SET THE STAGE® is a Furnishing Sales Business combined with a Home Staging Business! We are a home furnishing, décor, sales and marketing company with multiple revenue streams - that stages homes, VRBO's, short-term rentals and model homes! SET THE STAGE® has discovered a genius way to showcase and market trending furnishings to consumers through a “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and décor. This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business! We are the largest Home Staging and Short-Term Rental furnishing franchise. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time.
Your franchise match score
Real Estate
Brand highlights
- CEOCourtney Clark
- Headquarters10446 S 1055 W, South Jordan, UT, 84096
- Year founded2016
- Year started franchising2022
- IndustryReal Estate
- Locations open24 (+23 last three years)
Statistics & metrics
- Investment range$204,150 - $261,345
- Franchise fee$59,500
- RoyaltySix percent (6%) of Gross Revenues, subject to required minimum royalties
- Brand fund2%
- Required Liquid Capital$150,000
- Required Net Worth$300,000
- Average Gross Sale (Franchise location)679723
- not disclosednot disclosed
Brand superpowers
First of its Kind!
Home Staging + Furnishing Sales
Semi Absentee
Low Overhead/Low Startup Cost
Unlimited Potential with High Margins
Check territory availability
Complete this form to check territory availability and see if there are open markets near you. Because territories can change quickly, this helps confirm opportunities before moving forward in the discovery process.
Check Territory Availability
Ideal candidate profile
Desire to scale / multi-unit ownership
Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Sales or Management Experience
Outgoing
Brands you may also like
FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-05-22
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Set The Stage, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Set The Stage franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Set The Stage franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Set The Stage franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Set The Stage. | |
| Financial Performance Representations | Review any financial performance information Set The Stage provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 24 |
| Franchise locations | 23 |
| Corporate locations | 1 |
System growth over time
FAQs
Find answers to your questions about Set The Stage.
Franchisee reviews
See feedback from owners about their experience with Set The Stage.
Based on 1 reviews
CURRENT FRANCHISEE
Number of Locations: 3
Mar 25, 2026The franchisee expressed a mixed view of the brand, with overall satisfaction and willingness to repurchase or recommend landing around the middle. They found onboarding, ongoing support, and financial performance to be adequate and roughly in line with expectations, and reported relative ease in hiring qualified employees. However, they cited ineffective customer acquisition strategies and dissatisfaction with the franchisor’s technology as key areas needing improvement.
PERFORMANCE SCORECARD