SureStay
We provide hotel lodging under the SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, SureStay Studio by Best Western, and SureStay Collection by Best Western brands. Our hotels serve leisure and business travelers looking for value-driven stays, from upper-economy rooms to upgraded accommodations and extended-stay studios. The SureStay Hotel brand focuses on clean, comfortable rooms, free continental breakfast, free high-speed internet, and straightforward service at an affordable rate. SureStay Plus adds more upscale standards and amenities, SureStay Studio offers space designed for sleeping, dining, work, and relaxation, and SureStay Collection features distinctive hotels with more flexibility in design and service style. We operate a hotel system that includes brand standards, reservation services, marketing programs, training, and ongoing inspection and consulting support.
Your franchise match score
Lodging & Hospitality
Brand highlights
- CEODavid Kong
- Headquarters6201 N. 24th Parkway, Phoenix, AZ, 85016
- Year founded2016
- Year started franchising2016
- IndustryLodging & Hospitality
- Locations open192 (+164 last three years)
Statistics & metrics
- Investment range$186,275 - $24,339,745
- Franchise fee$35,000
- Royalty4% of Gross Rooms Revenue.
- Brand fund4% of Gross Rooms Revenue.
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2021-04-12
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about SureStay, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the SureStay franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a SureStay franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a SureStay franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by SureStay. | |
| Financial Performance Representations | Review any financial performance information SureStay provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 192 |
| Franchise locations | 192 |
| Corporate locations | 0 |
System growth over time
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