sweetFrog
We operate sweetFrog as a quick service frozen dessert restaurant brand focused on soft-serve yogurt and other approved frozen treats. Our restaurants let guests build their own desserts with a self-serve format and a wide selection of toppings, giving customers a customizable treat for all ages. We serve the general public through traditional restaurants as well as smaller non-traditional locations such as kiosks, counters, carts, trucks, and trailers in places like malls, airports, schools, entertainment venues, and travel centers. Traditional locations typically offer the full menu with multiple soft-serve machines, ample toppings, and seating, while non-traditional units offer a smaller, more limited menu. Our business is seasonal, with demand generally higher in warmer months, and we focus on accessible, family-friendly dessert service.
Your franchise match score
Fast Food
Brand highlights
- CEOEric Lefebvre
- Headquarters9311 E Via De Ventura, Scottsdale, AZ, 85258
- Year founded2001
- Year started franchising2018
- IndustryFast Food
- Locations open206 (-32 last three years)
Statistics & metrics
- Investment range$256,500 - $658,500
- Franchise fee$30,000
- Royalty5% of Gross Sales plus a maximum Surcharge of $10 per week
- Brand fund1.5% to the National Fund and 1% to the Regional Fund for your Cooperative or your Franchised Business (Note 4); 1% to the National Fund (Note 4)
- Required Liquid Capital$3,000
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-28
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about sweetFrog, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the sweetFrog franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a sweetFrog franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a sweetFrog franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by sweetFrog. | |
| Financial Performance Representations | Review any financial performance information sweetFrog provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 206 |
| Franchise locations | 206 |
| Corporate locations | 0 |
System growth over time
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