The Counter
We operate The Counter restaurants, a build-your-own burger concept that serves signature burgers, side dishes, sandwiches, salads, desserts, ice-cream shakes, and beer, wine, and non-alcoholic beverages. Guests use a checklist-style menu to customize their meals from a wide range of ingredients and combinations, with an emphasis on quality ingredients, nutritional value, and personal choice. Our restaurants are designed to appeal to customers who want a more customizable alternative to traditional fast food. A typical The Counter location operates as a full-service restaurant, though some locations may use a quick-service or other format in venues such as malls, airports, schools, or ghost kitchens. We serve lunch and dinner to the general public in a contemporary restaurant setting with a distinctive brand look and feel.
Your franchise match score
Food & Beverage
Brand highlights
- CEOEric Lefebvre
- Headquarters9311 East Via de Ventura, Scottsdale, AZ, 85258
- Year founded2001
- Year started franchising2006
- IndustryFood & Beverage
- Locations open11 (-16 last three years)
Statistics & metrics
- Investment range$712,133 - $1,983,750
- Franchise fee$35,000
- RoyaltyRoyalty Fee is 6% of total weekly Gross Sales.
- Brand fundCurrently, Advertising Fee is 1% of weekly Gross Sales, which goes to the Advertising Fund (Note 4).
- Required Liquid Capital$50,000
- Required Net WorthN/A
Learn more about the Food & Beverage industry:
The food and beverage industry offers diverse franchise opportunities, ranging from fast-casual dining to specialty cafes and food trucks. This sector is a resilient choice for entrepreneurs passionate about culinary trends and customer service.
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-28
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about The Counter, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Business Experience | Review the professional backgrounds and relevant business experience of The Counter's executives, directors, and key management personnel. | |
| Litigation | Understand any past or pending legal actions involving The Counter, its affiliates, or key personnel that may be relevant to prospective franchisees. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a The Counter franchise, including startup costs and working capital estimates. | |
| Financial Performance Representations | Review any financial performance information The Counter provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 11 |
| Franchise locations | 8 |
| Corporate locations | 3 |
System growth over time
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