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The Plunge House
Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide.
Your franchise match score
Beauty
Brand highlights
- CEOAdam Rice
- Headquarters5601 77 Center Drive, Charlotte, NC, 28217
- Year founded2024
- Year started franchising2024
- IndustryBeauty
- Locations open1 (+1 last three years)
Statistics & metrics
- Investment range$598,500 - $960,200
- Franchise fee$60,000
- Royalty7%
- Brand fund3
- Required Liquid Capital$250,000
- Required Net Worth$750,000
- First Six Months Open Gross Sales$293,903.20
- Operating Income Margin22.18%
Brand superpowers
Experienced parent co & leadership
Science-backed recovery & wellness techniques
First contrast hydro therapy franchising national
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Ideal candidate profile
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Ability to recruit and scale a team
Leadership Skills
Business Acumen
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-27
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about The Plunge House, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the The Plunge House franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a The Plunge House franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a The Plunge House franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by The Plunge House. | |
| Financial Performance Representations | Review any financial performance information The Plunge House provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 1 |
| Franchise locations | 0 |
| Corporate locations | 1 |
System growth over time
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