Water Babies
Water Babies is the world's leading baby swimming franchise, passionately dedicated to teaching essential life-saving skills and water safety awareness to infants and young children. We've successfully taught over 600,000 little ones to become lifelong swimmers, building their confidence and fostering a love for the water. Our science-backed lessons are trusted by over 47,000 families weekly, consistently receiving high praise for their engaging approach and measurable progress. The Water Babies franchise opportunity offers a chance to be your own boss with a proven, profitable, and purpose-driven business that truly makes a social impact. Franchisees benefit from multiple revenue streams, including classes, underwater photography, and retail, providing uncapped earning potential. You'll receive full training and extensive ongoing support from our expert team and a global network, helping you achieve both personal success and strong financial returns. It's an ideal venture for career changers, parents, or anyone passionate about building a thriving business while saving lives.
Your franchise match score
Fitness
Brand highlights
- CEOHoward Harrison
- Headquarters115 E Pennsylvania Ave, Southern Pines, NC, 28387
- Year founded2002
- Year started franchising2003
- IndustryFitness
- Locations open2 (+2 last three years)
Statistics & metrics
- Investment range$102,650 - $164,217
- Franchise fee$55,000
- Royalty8% - 10%
- Brand fund2%
- Required Liquid Capital$50,000
- Required Net Worth$150,000
- 2025 Gross Revenue$1,902,543
- 2025 Net Operating Income$736,798
Brand superpowers
World Class Trained Teachers
Unmatched Lesson Experience
Global Leaders in Underwater Photography
Tech-Driven Operations
From Birth, For Life!
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Ideal candidate profile
Relationship Builder
Passion to Help People
Values Outstanding Customer Service
Community Centric
Business Acumen
Outgoing
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-05-28
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Water Babies, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Water Babies franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Water Babies franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Water Babies franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Water Babies. | |
| Financial Performance Representations | Review any financial performance information Water Babies provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 2 |
| Franchise locations | 0 |
| Corporate locations | 2 |
System growth over time
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