Waterloo Turf
Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
Your franchise match score
Sports & Recreation
Brand highlights
- CEOTim Lovett
- Headquarters11701 Bee Caves Road, Austin, TX, 78734
- Year founded2021
- Year started franchising2024
- IndustrySports & Recreation
- Locations open5 (+2 last three years)
Statistics & metrics
- Investment range$121,300 - $162,500
- Franchise fee$59,000
- Royalty6% of Gross Sales per Accounting Period, subject to payment of the Minimum Annual Royalty Fee (see Note 2) or to the Large Franchisee Royalty Break (See Note 3).
- Brand fund2%
- Required Liquid Capital$60,000
- Required Net Worth$100,000
- Austin 2025 Gross Sales$1,470,739.19
- Austin 2025 Net Income21.30%
Brand superpowers
Vibrant Lifestyle Brand
Low Upfront Investment and Overhead
Experienced Leadership Team in Turf and Franchising
Legislative Tailwinds due to Water Conservation Policies
Both High-Ticket Project Based Revenue and Recurring Income
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Ideal candidate profile
Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
Values Outstanding Customer Service
Ability to recruit and scale a team
Sales or Management Experience
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-24
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Waterloo Turf, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Waterloo Turf franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Waterloo Turf franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Waterloo Turf franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Waterloo Turf. | |
| Financial Performance Representations | Review any financial performance information Waterloo Turf provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 5 |
| Franchise locations | 0 |
| Corporate locations | 5 |
System growth over time
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