Watermill Express
We operate Watermill Express Stations that provide drive-up, self-serve access to purified drinking water and ice. Customers fill their own containers at unmanned stations that are computer monitored and routinely serviced to keep the equipment running properly. Our stations use a proprietary water purification process that filters water from approved drinking water sources. We serve the general public with a convenient way to buy water and ice without going inside a store. Our business is a retail vending model focused on high-traffic locations and year-round use, with stronger demand in the summer months.
Your franchise match score
Food & Beverage
Brand highlights
- CEOLani L. Dolifka
- Headquarters1177 South Fourth Avenue, Brighton, CO, 80601
- Year founded2003
- Year started franchising2007
- IndustryFood & Beverage
- Locations open1282 (-24 last three years)
Statistics & metrics
- Investment range$471,800 - $596,400
- Franchise fee$75,000
- Royalty0% of your monthly Gross Sales for the first twelve months following the Opening Date; 3% of your monthly Gross Sales beginning the thirteenth month following the Opening Date; 7% of monthly Gross Sales beginning the twenty-fifth month and continuing through the initial term.
- Brand fundUp to 2% of your monthly Gross Sales
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2019-04-26
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Watermill Express, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Watermill Express franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Watermill Express franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Watermill Express franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Watermill Express. | |
| Financial Performance Representations | Review any financial performance information Watermill Express provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 1282 |
| Franchise locations | 313 |
| Corporate locations | 969 |
System growth over time
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