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WaterWalk

We operate upscale extended-stay hotels that offer both furnished and unfurnished units with hotel-like services. Our properties are designed for guests who need flexible lodging, including conventional extended-stay travelers and people looking for temporary housing or longer-term residential-style accommodations. We offer studio, one-bedroom, and two-bedroom units, and our hotels can be built new or converted from existing properties where the layout supports kitchens and in-room laundry. Each property follows the WaterWalk System, which includes reservation and property management tools, operating standards, training, marketing support, and quality controls. A WaterWalk location also includes shared amenities such as a Jack’s Place Market, outdoor living space, a fitness center, a game room, and dedicated areas for mail, packages, and unloading for unfurnished units.

Your franchise match score

Lodging & Hospitality industry image

Lodging & Hospitality

Brand highlights

  • CEOGeoff Ballotti
  • Headquarters22 Sylvan Way, Parsippany, NJ, 07054
  • Year founded2016
  • Year started franchising2014
  • IndustryLodging & Hospitality
  • Locations open11 (+2 last three years)

Statistics & metrics

  • Investment range$19,860,979 - $27,008,153
  • Franchise fee$75,000
  • Royalty6.0% of Gross Revenue (“GR”).2
  • Brand fund3.0% of GR.
  • Required Liquid CapitalN/A
  • Required Net WorthN/A

Learn more about the Lodging & Hospitality industry:

From hotels and motels to vacation rentals, the lodging industry is a cornerstone of the travel sector. Franchises in this category offer the chance to be part of the global tourism economy.

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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-03-31

The Franchisor & Executives
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Business Experience
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Litigation
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Estimated Initial Investment
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Financial Performance Representations
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Location data

Total locations11
Franchise locations11
Corporate locations0
System growth over time

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