Waxing the City
Proven Scalable Business Model, that is backed by Purpose Brands. Suited for Single or Multi-Unit expansion, with plenty of whitespace across US. Strong Financial outlooks coupled with Industry Growth. The market is currently valued at $977 million and is projected to grow $1.6 billion by 2033 a 6.3% CAGR. Built in Recurring Revenue with average hair regrowth 4-5 weeks. Approximately 20% of Americans have a gym membership, while approximately 25% utilize body waxing. With Significantly fewer options to Wax vs Gyms, this market is exploding and in need of more studios.
Your franchise match score
Beauty
Brand highlights
- CEOThomas Leverton
- Headquarters111 Weir Drive, Woodbury, MN, 55125
- Year founded2003
- Year started franchising2013
- IndustryBeauty
- Locations open151 (+26 last three years)
Statistics & metrics
- Investment range$339,945 - $646,195
- Franchise fee$42,500
- Royalty6%
- Brand fund2%
- Required Liquid Capital$250,000
- Required Net Worth$500,000
- Average Total Gross Revenues$478,025
- Highest Total Gross Revenues$1,159,131
Brand superpowers
1st Stand Alone Wax Studio
Consultative, Empathy Based Approach
Proprietary Wax Formulations - Prioritizing Comfort
Extensive Retail Offering - Top Tier Brands
Modern, Clean & Welcoming Studio Studios
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Ideal candidate profile
Passion to Help People
No Industry Experience Required
Community Centric
Leadership Skills
Business Acumen
Sales or Management Experience
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-31
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Waxing the City, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Waxing the City franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Waxing the City franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Waxing the City franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Waxing the City. | |
| Financial Performance Representations | Review any financial performance information Waxing the City provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 151 |
| Franchise locations | 151 |
| Corporate locations | 0 |
System growth over time
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