
2nd Family
Born out of our Founder’s experience trying to find quality in-home care for a loved one, 2nd Family is a senior home care franchise designed to be different from the rest. It all starts with our Grandma Guarantee® “If we wouldn’t trust caregivers to care for our own grandmother, we won’t send them to our clients’ homes.” The 2nd Family commitment to quality care starts with the hiring process. The 2nd Family screening process identifies only caregivers who personally care and have the ability to build relationships with their clients. The home office based in Eldersburg, MD is completely staffed with certified nursing assistants who are compassionate, selfless, and have a strong desire to assist those in need. Franchise owners can leverage this hiring process model when building their local business. Administratively and technologically, they also have laid the groundwork for a streamlined, organized business model. At 2nd Family, advanced technology is utilized to track care plans, scheduling, billing, payroll, and all communications between professionally trained staff and the clientele. 2nd Family provides unmatched access and coordination of care with the utmost in comfort, confidence, and flexibility. These are all tools that are available to in-home care franchise owners who join 2nd Family, to help them build an effective, meaningful business.
Your franchise match score
Health & Wellness
Brand highlights
- CEO
- Headquarters1532 Liberty Road, Eldersburg, MD, 21784
- Year founded2012
- Year started franchising2020
- IndustryHealth & Wellness
- Locations open6 (+2 last three years)
Statistics & metrics
- Investment range$119,825 - $217,500
- Franchise fee$60,000
- Royalty5.5% of Gross Revenue, with a minimum royalty in the following amounts: Months 7-12, $500 monthly; Months 13-24, $800 monthly; Months 25 through the remainder of the term $1,200 monthly; Months 25 through the remainder of the term for 2+ territories, $2,000 monthly;
- Brand fund1%
- Required Liquid Capital$250,000
- Required Net Worth$450,000
- Franchisee #1 Revenue 2025$3,128,157
- Revenue Less Disclosed ExpensesNA
Brand superpowers
Cater to higher needs clients with our RN Coordinator
HR Recruiting Launch Guide & Caregiver Hiring Assistance
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Ideal candidate profile
Strong Sales Ability
Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
Passion to Help People
Community Centric
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-17
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about 2nd Family, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the 2nd Family franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a 2nd Family franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a 2nd Family franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by 2nd Family. | |
| Financial Performance Representations | Review any financial performance information 2nd Family provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 6 |
| Franchise locations | 5 |
| Corporate locations | 1 |
System growth over time
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