Alloy
Small-group personal training (up to 6 clients) led by certified instructors, using individualized programs built from tech-based assessments that adapt each visit, with progress tracking and accountability; facilities may also sell fitness apparel, nutritional products, and related items.
Your franchise match score
Fitness
Brand highlights
- CEORick Mayo
- Headquarters2500 Old Alabama Road, Roswell, GA, 30076
- Year founded2019
- Year started franchising2019
- IndustryFitness
- Locations open77 (+74 last three years)
Statistics & metrics
- Investment range$298,650 - $541,120
- Franchise fee$60,000
- Royalty7% of Gross Sales
- Brand fund2% of Gross Sales
- Required Liquid CapitalN/A
- Required Net WorthN/A
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-21
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Alloy, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Alloy franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Alloy franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Alloy franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Alloy. | |
| Financial Performance Representations | Review any financial performance information Alloy provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 77 |
| Franchise locations | 76 |
| Corporate locations | 1 |
System growth over time
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