Alloy Personal Training
Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best. Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 90%. So instead of constantly selling memberships, your 2-4 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.
Your franchise match score
Fitness
Brand highlights
- CEO
- Headquarters2500 Old Alabama Road, Suite 24, Roswell, GA, 30076
- Year founded1992
- Year started franchising2019
- IndustryFitness
- Locations open77 (+74 last three years)
Statistics & metrics
- Investment range$272,357 - $534,417
- Franchise fee$60,000
- Royalty7
- Brand fund2
- Required Liquid Capital$175,000
- Required Net Worth$450,000
- Average Gross Revenue (First Quartile)$554,978
Brand superpowers
Industry-leading client retention means minimal churn
Durable model, i.e. not reliant on modality/tech
Compelling revenue to investment ratio
Consumer facing phone application
Remote training programs are available for clients
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Ideal candidate profile
Passion to Help People
No Industry Experience Required
Community Centric
Leadership Skills
Business Acumen
Passion for health/wellness
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-21
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Alloy Personal Training, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Alloy Personal Training franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Alloy Personal Training franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Alloy Personal Training franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Alloy Personal Training. | |
| Financial Performance Representations | Review any financial performance information Alloy Personal Training provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 77 |
| Franchise locations | 76 |
| Corporate locations | 1 |
System growth over time
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