Big Frog
The Big Frog Franchise is a sales and marketing franchise in the garment industry, with 60% to 65% of our business (after the first two years) being generated through leaving the store and networking. Big Frog Franchise should never be presented as just a "T-shirt shop." This means that our retail walk in business, which helps most of our franchisees cash flow in just a few months, is only 35% to 40% of sales when a store reaches maturity. If Big Frog is presented as a T-shirt shop, your clients will have the mindset that they do not have to leave their store in order to grow their business, and that all of their customers will just walk in the front door. That could not be farther from the truth! Our most successful franchisees are networkers who are actively involved in their communities and build successful teams. The Big Frog Franchise has numerous advantages: The top 25% of our franchisees are nearly $1-million stores, averaging $966,687 in sales in 2025. Buying power, just-in-time product deliveries, medical benefits from day one, minimum staffing requirements, great work-life balance, and great profit margins are just a few of the core advantages that our Big Frog Franchise model has to offer.
Your franchise match score
Clothing & Accessories
Brand highlights
- CEOChristina P. Bacon-DeFrece
- Headquarters533 Main Street, Dunedin, FL, 34698
- Year founded2008
- Year started franchising2008
- IndustryClothing & Accessories
- Locations open74 (-4 last three years)
Statistics & metrics
- Investment range$157,952 - $375,768
- Franchise fee$60,000
- Royalty6%
- Brand fund1.5%
- Required Liquid Capital$250,000
- Required Net Worth$450,000
- Average Gross Sales$545125
- Average Gross Margin61.9%
Brand superpowers
Just-In-Time Shop
Fast Delivery-Quality Products
Buying Power
Great Margins
Simple Model-Easy to operate
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Ideal candidate profile
Owner Operator Preferred
Relationship Builder
No Industry Experience Required
Ability to recruit and scale a team
Operations Focused
Sales or Management Experience
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-01
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Big Frog, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Big Frog franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Big Frog franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Big Frog franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Big Frog. | |
| Financial Performance Representations | Review any financial performance information Big Frog provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 74 |
| Franchise locations | 74 |
| Corporate locations | 0 |
System growth over time
FAQs
Find answers to your questions about Big Frog.
Franchisee reviews
See feedback from owners about their experience with Big Frog.
Based on 1 reviews
CURRENT FRANCHISEE
Number of Locations: 2
Jan 13, 2026The franchisee expressed a mixed outlook—overall satisfied and likely to repurchase, with strong initial training and ongoing support. However, they rated the franchisor’s customer acquisition strategies poorly and reported difficulty hiring qualified employees. Financial results and ROI are only moderate, they are disinclined to expand due to greater-than-expected time demands, and they criticized recent fee increases as excessive, noting the business requires active owner involvement.
PERFORMANCE SCORECARD