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iSmash
The Business of Breaking Things Has Never Been This Good. iSmash is America's first and largest rage room franchise. A one-of-a-kind entertainment concept that turns stress relief into serious profit. Founded in 2018 in Rochester, NY, iSmash has grown from a single bold idea into a national movement, surpassing 100 franchise locations sold and positioning itself as the nation's largest and fastest-growing rage room franchise in the United States. Franchise Industry A Category We Created. A Market We Own. In a world where consumers are done with pool halls, bowling alleys, and movie theaters, iSmash delivers something they can't get anywhere else. Our venues feature Rage Rooms, Black Light Splatter Painting, Axe Throwing, Digital Immersive Concepts, and more, providing thrilling, unforgettable experiences for families, friends, and corporate groups alike. We don't just compete in the entertainment industry. We lead it. Numbers That Speak for Themselves: iSmash franchises operate with an average 24.3% net margin and $198K in profits in 2024. The location-based entertainment market is expected to grow to over $30 billion by 2028, and iSmash is already the dominant brand staking its claim. Built to Support Your Success: From day one, you're never on your own. Franchisees receive unparalleled support starting with a comprehensive 40-hour training program that blends classroom learning with hands-on experience, seven-day-a-week ongoing assistance, access to a pre-negotiated national supply chain, and marketing services provided by an internal digital agency. iSmash helps with site selection, landlord negotiations, buildout, inventory, and marketing, so you can focus on what matters: delivering experiences your community will love. Get In While the Market Is Wide Open: With startup pathways that require as little as $100,000 to begin, iSmash pairs attractive unit economics with a distinctive, experience-driven offering. Whether you're looking to own a single location or build a multi-unit empire, the opportunity is here, and the territories won't last forever. Always Innovating iSmash is built for what’s next. From new events to emerging technologies, we’re always testing and rolling out innovations that keep the brand exciting and competitive. Franchisees benefit from a system that evolves alongside consumer demand. Join the franchise that's redefining entertainment.
Your franchise match score
Art, Music & Design
Brand highlights
- CEOSteven Shortino
- Headquarters1225 Jefferson Road, Rochester, NY, 14623
- Year founded2018
- Year started franchising2021
- IndustryArt, Music & Design
- Locations open7 (+5 last three years)
Statistics & metrics
- Investment range$349,743 - $779,511
- Franchise fee$59,950
- Royalty6% of Gross Sales
- Brand fund2%
- Required Liquid Capital$150,000
- Required Net Worth$250,000
- Average Gross Sales/Top Affiliate Owned Location + Franchise Locations Open Longer than 1 year$839,332.41
- Average Gross Profit Less Disclosed Expenses/Top Affiliate Owned Location + Franchise Locations Open Longer than 1 year$231,885.13
Brand superpowers
First Mover Monopoly
Simple and Fun to Operate
Incredibly High Retail Margins
Family Founder and Run Brand
Strong ROI vs Investment
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Ideal candidate profile
No Industry Experience Required
Values Outstanding Customer Service
Operations Focused
Community Centric
Outgoing
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-03-31
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about iSmash, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the iSmash franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a iSmash franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a iSmash franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by iSmash. | |
| Financial Performance Representations | Review any financial performance information iSmash provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 7 |
| Franchise locations | 5 |
| Corporate locations | 2 |
System growth over time
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