Softroc
Softroc® – Where safety meets style, and luxury meets longevity. Softroc is a premier provider of poured-in-place rubber surfacing solutions designed for both residential and commercial spaces. With over 30 years of expertise, Softroc combines advanced polymer resins with rubber granules to create durable, slip-resistant, and heat-resistant surfaces. Ideal for pool decks, patios, play areas, walkways, and more, Softroc offers a customizable range of colors, designs and logos to suit any style. The product is professionally installed over new or existing surfaces, ensuring minimal maintenance and maximum longevity. Softroc stands out for its superior durability, safety features, and eco-friendly materials, making it the go-to solution for homeowners and businesses seeking high-quality, low-maintenance surfaces. Whether for personal or commercial use, Softroc transforms spaces into functional, stylish, and inviting areas where people can live, work, and play. Founded in 2021, Softroc has more than 30 years of industry experience, giving us expertise and knowledge to meet the increasing market demands. Softroc is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. Softroc is also the sister company of the fastest growing restoration company in the nation, Restoration 1.
Your franchise match score
Maintenance & Cleaning Services
Brand highlights
- CEOJessica Wescott
- Headquarters2929 Carlisle St., Dallas, TX, 75204
- Year founded2021
- Year started franchising2021
- IndustryMaintenance & Cleaning Services
- Locations open30 (+20 last three years)
Statistics & metrics
- Investment range$85,702 - $170,547
- Franchise fee$49,900
- Royalty5.5
- Brand fund1
- Required Liquid Capital$65,000
- Required Net Worth$100,000
- n/an/a
- n/an/a
Brand superpowers
Connected Franchise Support for Sales, Marketing, Training
Specialty Surface Transformation
Multiple Revenue Pathways
High-Impact Average Tickets
Residential + Commerical Demand
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Ideal candidate profile
Desire to scale / multi-unit ownership
Owner Operator Preferred
No Industry Experience Required
Values Outstanding Customer Service
Leadership Skills
Strong Sales Ability
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-04-30
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Softroc, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Softroc franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Softroc franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Softroc franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Softroc. | |
| Financial Performance Representations | Review any financial performance information Softroc provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 30 |
| Franchise locations | 30 |
| Corporate locations | 0 |
System growth over time
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